We asked our colleagues that work in apartment communities throughout California to participate in a survey to understand the wins and challenges of this industry. The answers we received were then visually represented in this infographic.
Where in California is your property located?
34% San Francisco/Bay Area
8% Los Angeles
29% Orange County
29% San Diego
Positions that Answered the Survey
29% Assistant Property Manager
25% Property Manager
25% Leasing Professional
13% Regional Manager
4% Resident Services
4% Leasing Services
How Do You Connect to Residents?
38% of leasing agents say that in-person events are the most effective way to connect with prospective residents.
33% connect with residents via email
13% say social media is the best way to reach out to new residents
13% reach out to prospective residents on the phone
4% are exploring virtual tours
What Are The Most Common Questions Asked During Tours?
63% Price of rent
8% Floor Plans
8% Amenities
4% Parking
4% Noise
4% Year Built
4% Lease Length
How Many Times A Week Are You Asked, “Can You Lower The Rent?”
58% 1-5 times/week
29% 6-10 times/week
13% more than 15 times/week
Who Rents Furniture?
Students at local schools
Families between homes
Healthcare professionals
People relocating for work
People not interested in buying furniture
Best Community Amenities Offered At The Property
Gym
Pet-Friendly Facilities
Co-Working Space
Retail Options
Swimming Pool
Most Common Things Found In The Pool
Pool Floats
Bees & Other Bugs
Swim Goggles
Leaves
The Most Common Requests From Residents
9% More Amenities
25% Lower Rent/Lower Price
13% More Resident Events
4% Borrow Keys
8% Better Parking
4% Dining Options
8% Fix Water Temperature
21% Maintenance
4% Furnished Options
4% Hold Mail
The Most Common Complaints From Residents
38% Too Much Noise
17% Residents Not Cleaning Up After Pets
13% Price Of Rent Is Too High
8% Trash Is Not Picked Up
8% Not Enough Parking
8% Missing Packages
4% Yard Not Maintained
4% Want A Pet Park
The Funniest Request From Residents
Bathe Animals in Yard
Borrow Fitness Equipment
Lunch Invite
Install A Doggy Door
Add Music to Clubhouse
Stop Raccoons from Being Loud
Stop Filming Them From Smoke Detectors
Water Their Plants
Expand Trash Chute
Babysit Their Kids
Test Microwave
Measure Ceiling
Drive Them to Work
Workplace Challenges
The majority of respondents said “not having enough time to complete tasks” is the biggest workplace challenge.
Other Challenges Include:
Upset residents
Staying competitive
Collecting Rent
Dealing with Amazon
Last-minute move-ins
The move-out process
New construction
Staff turnover
Managing coworkers
Limited parking
Resident retention
Working with residents
The COVID-19 crisis
Neighbor conflicts
Seasonal rental spurts
Short term rental pricing
Staffing turnover
Paperwork
Delivering value while making revenue goals
Closing a lead with an indecisive resident
Which Team Is the Most Competitive At Your Location?
84% Sales
8% Maintenance
8% Everyone
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