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We’ll Make You Feel At Home

No matter where you are.

How We Started & Where We're Going

Our Story as a Furniture Rental Company

Humble Beginnings and Big Dreams

In 1985 Harold and Shirley Pidgeon moved from Iowa to San Diego. They were thrilled to be in the Golden State and eager to see what  Southern California had in store for their future. With decades of retail experience under their belt, the Pidgeons saw a new market emerge in the community: furniture rental. As always, they were up to the challenge and Fashion Furniture Rental was born. From the beginning, their focus was serving customers differently than other furniture rental companies: providing personalized service and creating a feeling of home for customers no matter how long their stay, no matter where they stayed.

Once Fashion became the number one furniture rental provider in San Diego, the family took their act on the road and expanded to Orange County, Los Angeles, and in 2011 opened shop in the Bay Area. As a smaller boutique company, Fashion Furniture is as capable as its nationwide competitors and is able to provide customers with a “shop local” feel. Today, Fashion Furniture Rental remains the only family-owned and operated furniture rental company in California, now owned by Mark Pidgeon, Harold and Shirley’s youngest son, and his wife Hasty. Join us for the next chapter of our story! 

Our Commitment To Our Customers 

At Fashion, maneuvering big pieces of furniture is our jam! We know how stressful it can be to move to a new home and juggle everything else, so why not let us do the (literal) heavy lifting? For most people, a move is usually paired with a big life change like a new job, a special project, or a work assignment. Whether you are binging Netflix or relaxing at the end of a long day, our ultimate goal is to provide you with a comfy couch, a sweet TV, and the bed of your dreams. You have enough to worry about! We promise to make the experience as easy and painless as possible! Our team is ready to serve 7 days a week, 24 hours a day. Give us a call anytime. 

We understand that our clients need–and want–furniture that fits into their everyday lives, so the pieces we offer have to be both stylish and functional to be part of your home. Mid-century modern? Got it. Traditional? Of course! Super-sleek contemporary? Yep. We have furniture for every style and every budget. Fashion Furniture utilizes the expertise of our award-winning interior designers and only purchases items that meet our high standards: it’s what our customers deserve. 

We’re here to make you feel at home, no matter where you are.

Giving Back 

We recognize the impact of a business extends beyond its employees. Rooted in our values as a family-owned and operated company, we treat every individual we meet (in person, over the phone, or virtually) as an extended part of the Fashion family and our dedication to service extends beyond those who rent from us. 

In the last few years, we furnished an apartment for a teen who aged out of foster care, donated furniture for an apartment building for homeless families, and regularly donate furniture to homeless veterans. Styles may come and go, but helping others never goes out of Fashion.   

Learn more about the organizations we support and their missions. We’d love to work with you too!

Mission & Values

Our Mission is to provide an unparalleled experience by fostering an environment that inspires teamwork, and an unrivaled passion for exceptional service.

Learn more about Why Fashion is right for you



  • 36 Yrs.

    Delighting Customers

  • 12,953+

    Happy Customers

  • 3 Mil.

    Furniture Pieces Delivered

Join our Team

  • Kenny Cox


  • Wendy Peveri

    Vice President of Human Resources

  • Lisa Van Sickle

    Vice President of Operations & Design

  • Laura Barker


  • Francisco Aguila

    Distribution Manager - Southern California

  • Antonio Ortiz

    Distribution Manager - Northern California

Join Our Team

  • Health Benefits

    We offer health, dental, vision, disability and life insurance options to eligible employees.

  • 401k

    We offer 401K along with company match.

  • PTO

    Spend your paid vacations with friends and family.

Nice furniture choices, staff who were friendly and helpful each time I called. You were accommodating when I needed to extend my rental, as well as offered options to make pickup convenient for me.

- Mark M.

Fashion Furniture is by far one of the most stylish,unique,modern, affordable furniture that can fit anyone's individual style. I have been a leasing professional and I am very thankful to have met Tony Crutchfield is one of the top leading associates in the industry. He is honest, fun and transparent as all my clients are very happy with his service.

- Christina B.

Customer Service stands out. Everything we wanted for a decent price delivered on time and nearly painless. The set-up in our apartment was totally unexpected and so welcome. Pickup was as painless - we will miss some of the items we were getting used to

- Rick K.

John in customer service was fantastic in answering all of my questions. My husband and I were looking to remodel our home, and we were in need of rental furniture while we rented a home elsewhere. He was very professional and knowledge about all of Fashion Furniture products. I highly recommend this service to anyone that needs to rent furniture.

- Melanie S.

I used Fashion to stage my house and they did a great job matching the tastes of the area to the style of house. It definitely helped sell the house! I was also in the midst of changing jobs so I rented furniture from them for 8 months. Very high quality furniture at a very reasonable price. Great customer service too!

- David D.

HIGHLY RECOMMEND - Fashion Furniture has the best range of furniture selections and their pieces are all top quality. Their website is super user friendly and their entire staff is always so helpful and responsive. John Huttenberger in particular is always so sweet and takes the best care of all of his clients, consistently delivering white glove service. Fashion Furniture is the way to go if you need any type of furniture rental, and ask for John if you want the best customer experience!

- Jessica D.