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Our Story

As a Furniture Rental Company

Humble Beginnings and Big Dreams

In 1985 Harold and Shirley Pidgeon moved from Des Moines, Iowa to San Diego. They were thrilled to be in the Golden State and eager to see what Southern California had in store for their future. With decades of retail experience under their belt, the Pidgeons saw a new market emerge in the community: furniture rental. As always, they were up to the challenge and Fashion Furniture Rental was born. From the beginning, their focus was serving customers differently than other furniture rental companies: providing personalized service and creating a feeling of home for customers no matter how long their stay, no matter where they stayed.

Once Fashion became the number one furniture rental provider in San Diego, the family took their act on the road and expanded to Orange County and then the Los Angeles area. A few years later, they opened in the Bay Area, serving many of the tech companies.  Most recently they have expanded onto Dallas, Texas, helping the fast growing region. As a smaller boutique company, Fashion Furniture is as capable as its nationwide competitors and is able to provide customers with a “shop local” feel. Today, Fashion Furniture Rental remains the only family-owned and operated furniture rental company in California, now owned by Mark Pidgeon, Harold and Shirley’s youngest son, and his wife Hasty. Join us for the next chapter of our story! 

Our Commitment To Our Customers 

At Fashion, maneuvering big pieces of furniture is our jam! We know how stressful it can be to move to a new home and juggle everything else, so why not let us do the (literal) heavy lifting? For most people, a move is usually paired with a big life change like a new job, a special project, or a work assignment. Whether you are binging Netflix or relaxing at the end of a long day, our ultimate goal is to provide you with a comfy couch, a sweet TV, and the bed of your dreams. You have enough to worry about! We promise to make the experience as easy and painless as possible! Our team is ready to serve 7 days a week, 24 hours a day. Give us a call anytime. 


We understand that our clients need–and want–furniture that fits into their everyday lives, so the pieces we offer have to be both stylish and functional to be part of your home. Mid-century modern? Got it. Traditional? Of course! Super-sleek contemporary? Yep. We have furniture for every style and every budget. Fashion Furniture utilizes the expertise of our award-winning interior designers and only purchases items that meet our high standards: it’s what our customers deserve. 


We’re here to make you feel at home, no matter where you are.

36 Yrs.

Furnishing Homes


Happy Customers

3 Mil.

Furniture Pieces Delivered

Mission & Values

Our Mission is to provide an unparalleled experience by fostering an environment that inspires teamwork, and an unrivaled passion for exceptional service.

Learn more about Why Fashion is right for you

Meet Our Leaders

Kenny Cox


Wendy Peveri

Vice President of Human Resources

Lisa Van Sickle

Vice President of Operations & Design

Cheryl Morgan

Vice President of Sales & Marketing

Laura Barker


Michalene Brammer

Director of Customer Experience

Saudo Gomez

Distribution Manager of Dallas

Francisco Aguila

Distribution Manager - Southern California

Antonio Ortiz

Distribution Manager - Northern California

Join Our Team

Be an agent for good helping people and the planet feel at home. Learn more about the exciting careers available at Fashion Furniture Rental.